Currently viewing the tag: "Persuasion"

Radio er den nye radio

By On 08/03/2010 ·

Du siger brugergeneret indhold og kollaborativ filtrering. Men inderst inde ved du det godt: Den digitale udviklings væsentligste frembringelse er radio på din iPod.

Jeg elsker podcast. Jeg har elsket podcast siden jeg, i 2005, havde en lang daglig bustur gennem Sydney, hvor jeg klyngede mig [...]

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Strategisk kommunikation, dit navn er spil

By On 10/12/2009 ·

Playful Persuasion:  The Rhetorical Potential of Advergames, en artikel om computerspil i markedsføringssammenhæng som jeg har skrevet sammen med Sine Nørholm Just, er nu udgivet i tidsskriftet Nordicom Review. Den kan hentes som PDF.

I artiklen præsenterer vi [...]

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Unrestrained animosity

By On 27/02/2007 ·

I’ve just finished Richard Dawkins’ bestselling anti-religious The God Delusion. Entertaining for sure but in a sort of indulgent way since I pretty much found its premises about as hard to swallow as Italian ice cream on a sunny day. Having one’s own views intelligently and conveniently confirmed – hasn’t [...]

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Reverse rhetorics

By On 10/01/2007 ·

I’ve become acutely interested in argumentation in preparation for the course on Digital Rhetorics (Danish course website) I’ll be teaching next semester. On that note, I found the following quote quite interesting:

One of the most basic laws in the universe is the Second Law of Thermodynamics. This states that as time goes [...]

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Thesis on advergaming (or whatever the term is)

By On 26/11/2006 ·

This paper suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It compiles, arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments. The medium’s characteristics are compared to other channels’ in terms of their attractiveness [...]

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